written by stakeholders of an experimental class (CMPS/EECE 598, section 5) at the Center for Advanced Computer Studies, UL Lafayette, in fall 2008.
Friday, August 29, 2008
One Internet Marketing Method
In this Wall Street Journal Blog aricle, a marketing method for "unbranded product advertising" was discussed. Basically, Video advertisement gives very brief introduction of a product and drives customers to visit specific Website for details.
This is a classic marketers approach to averting regulation. The web site does not post the same messaging as the 30 second commercial. The leap from TV to web does loose many but those who do are more engaged, imo. I would encourage anyone interested in this subject to read about customer engagement cycle or 'customer journey' http://en.wikipedia.org/wiki/Customer_engagement
Circumvention and workarounds have been around a long time. This is another technology workaround and not a fundamental shift in method.
1 comment:
This is a classic marketers approach to averting regulation. The web site does not post the same messaging as the 30 second commercial. The leap from TV to web does loose many but those who do are more engaged, imo. I would encourage anyone interested in this subject to read about customer engagement cycle or 'customer journey' http://en.wikipedia.org/wiki/Customer_engagement
Circumvention and workarounds have been around a long time. This is another technology workaround and not a fundamental shift in method.
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