Friday, August 29, 2008

One Internet Marketing Method

In this Wall Street Journal Blog aricle, a marketing method for "unbranded product advertising" was discussed. Basically, Video advertisement gives very brief introduction of a product and drives customers to visit specific Website for details.

1 comment:

Christopher Skinner said...

This is a classic marketers approach to averting regulation. The web site does not post the same messaging as the 30 second commercial. The leap from TV to web does loose many but those who do are more engaged, imo. I would encourage anyone interested in this subject to read about customer engagement cycle or 'customer journey' http://en.wikipedia.org/wiki/Customer_engagement

Circumvention and workarounds have been around a long time. This is another technology workaround and not a fundamental shift in method.