As Dr.Wu’s words in the last blog: user profile, their authored content, comments, rating and voting are five valuable aspects of SNS website. Those websites make good use of that information which is provided by their users are successful, because we need those information to communicate with friends, to know people’s idea, to understand the circle and the society, or to have fun. Then the site becomes popular and that kind of information comes in with a higher speed. Those are ways to lead the website to achieve a large number of users. What is the ultimate destination? I think that is commercial success, which means making profit.
How can we make good use of the number of website users and make money? A common way is through the commercial advertisements. There are bunches of ways to make money from the commercial ads. How can Google makes so much money is still a myth, but I believe those ads they put on the right side of the search results, and its ads bar agent role are very important sources. Baidu’s ranked bid also brings a great deal of profits. Google, Baidu’s commercial ads are valuable and attractive to those service providers and commercial companies, because those sites have the large number of users from a particular social level or maybe some, and they have the targeted advertise strategy which make the ads more effective. They control the commercial information source and the commercial information destination, so they are paid directly and it is very reasonable.
For those relatively small websites, they can serve their particular users. When narrow down the user scale, they can target their user’s need more accurately. “www.xing.com” is a website that connects the business people, both employers and employees. There is a service provided for users, is to help the employer user to find the right employee. Nowadays, it is very important to hire qualified employees for a company to get success in the business world. The employers should pay for their career information put on the service platform, an amount of money for other users’ each click. Because this site has its specific user scale, there is still chance for this site to compete with those internet magnates.
Multi ways is available for a site to survive; all we should do is to find the right value of the site and make use of it to make profits.
Subscribe to:
Post Comments (Atom)
3 comments:
Ya.There are multi ways for a site to survive but i think even those multiways cannot make a site to survive if its not valuable or if the customers dont have any use with it.If its a new innovation then no one can stop from a site from surviving.
Having an innovation does not prevent the death of a site. You can be innovative, but, if the innovation isn't 'good' enough to change habits, then that affects the revenue stream. At that point, the people/organization behind the site start having problems.
Sometimes, there is another scenario: an innovative ideas is really good, but since the time is not good enough, the idea will not be very popular and even fades over years.The application of blue tooth technique in wireless network is such an example. OSI Seven-Layer Model is another example.
Post a Comment