A website may be ready for sale ones the owner decides to get it in market. The decision can be based on several factors like, a great domain name which is in demand currently or the website is calling too much of traffic for the owner to handle or the owner wants to just get rid of it. Another, reason for sale can be a potential buyer knocking at the door.
There are a few basics things that one needs to keep in mind if planning to sell a website.
1. Assessment of the worth of the website:
Some websites like www.directory.sootle.com, www.cwire.org etc help in calculating the worth of other websites. A buyer will make use of these to find out the value of the site but the actual cost may or may not be the same. A website is accessed based on the number of visitors it attracts, for example, each visit is $20 (on avg) and there are 100 visitors in a day, the domain can be worth $2000. Also, if a unique visitor is weighted 10 times higher than the return click, the website may be worth a fortune.
2. Preparation before the sale:
- Boost the website traffic by adding catchy themes (always get inspired by your competitor), get specific, give personal touch to advertisement by writing blog articles, use internet discussions, forum, Q&A websites to promote the website. Make your website search engine friendly.
- Keep a detailed log of traffic to your website along with information on growth rate over the time, number of unique visitors, and demography of visitors.
- Do a book keeping of financial figures even before you decide to sell the website off.
3. Where to find buyers and sell the website?
If lucky and have a great and unique website with a nice domain name (which is hard to describe), or the website is a hit, it would call buyers by itself. If one is looking for buyers, there are two ways to do it.
- The first way is to do it yourself. There are several dedicated websites like eBay, sitepoint market place, pixel2life sales area.
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- The second method is to take help of a brokerage website like businessbroker, buysellwebsites, ebizbrokers. These may cost a part of sales money.
4. Information to be made available before the deal:
- Website details like what it deals with, its links, time period for which it has been running, registration information etc.
- Pagerank, traffic information, website income, the market and audience
- Cost in terms of hardware, time for maintenance, employee, equipment, licensing and advertisements.
5. Sale of hosting:
If the website is being sold along with the account on which it is being hosted it is important to make sure that the billing of the host has been taken over by the buyer.
Some of the websites I have referred to get the information above are:
http://www.entrepreneurs-journey.com/266/how-to-sell-a-website-how-much-is-your-website-worth/
http://www.businessknowhow.com/marketing/sellyourwebsite.htm
http://www.pixel2life.com/publish/tutorials/361/selling_your_site_learn_how_to_sell_your_website_and_not_get_ripped_off/
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1 comment:
I read your blog and fully agree with you, thanks for sharing important factor about selling a website.
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