Keep The Webpage Simple

Here, the word “simple” means we should make the website style easy to understand, easy to use. It does not mean that we cut down thing to make the website a blank page. That’s a very artful idea. A “simple” would bring a lot of advantages, as the following:
1, emphasis on the functions of the website.
2, increase the click efficiency.
3, more popular among visitors
4, faster speed

What we should do to achieve such a simple webpage, we should care about the following things:
1, only put the thing that you need
One of simple page’s most important aspects is to show the information that is useful only for the commercial part, no other things. We should make sure the information is meaningful to introduce the products or services.
2, decrease the number of clicks
The fewer clicks to reach the users’ destination, the larger chance there would be for users to use this function again.
3, decrease the number of paragraphs
If there are too many paragraphs in one page, then the commercial content of each product would have less space to show them. We should get those information which users do not want out of the website.
4, offer fewer options
It would cause pressure to the users who use the website functions. They would like to think less when they use the services. Fewer options would make the users do what they want to do more quickly, and bring them back with a joyful mood.
5, keep it neat and in order
A neat design could let the visitors feel comfortable, make it more possible for them come back again.

We could get some ideas from http://www.apple.com/. This well known site satisfies those requirements.
Also we could get to the site http://www.smashingmagazine.com/ to learn more about how to build a simple webpage, to deal with the images, showcases, fonts... those detailed parts.