Recently many people have replaced their old phone with iPhone. IPhone is really a very petty girl. Everyone does not like her, but love her! However, when this Apple’s mobile fashion show just began, “Android”, a potential new noble of mobile phone will come into people’s eye, certainly, with Google’s suppot. You can call it gPhone, but there is actually no gphone, it is a platform!
Three years ago, Android was sold to Google. At that time, Android was a just a very small enterprise, which was 22 month old. I thought the founder-member of Android never reckoned their idea or effort would lead to Google’s attention at the beginning of building up their enterprise. And I also think this purchase is a big gift to the founders, since the magnate can provide so much funding, powerful technique support and market popularization.
I don’ know whether Gphone would replace Iphone. But the birth of Gphone relectets the great ambition of grasping the growth opportunities generated from the mobile ad market. Eric Schmidt, CEO of Google Inc, once said in public several times, that mobile market is the greatest opportunity for Google. There is an article named “Google still Dreaming of $ 50 Billion Mobile Ad Market”. Whether you believe it or not, that mobile mark will make much money is doubtless. Last time Neela gave us a nice presentation about “web marketing”. May be in the future, when the mobile market is really big. Many marketing strategies will be greatly developed based on big Mobile market.
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