Google, Affected by the Crisis

from Forbus’s article: http://www.forbes.com/technology/2008/10/21/google-downturn-monopolist-tech-enter-cx_ag_1022google.html
The article said that, during the crisis, the search giant – Google did not relatively get down, since its competitors suffered even more. And by the time that the economy recovered, Google proved that it finally benefited from this crisis and tightened its dominant lead in search marketing, the Web Ads.
Google’s competitors in web marketing field include Yahoo!, AOL, Microsoft, Wikia Search and so on. They suffered more in the crisis.
“While the downturn chokes spending for Google's major competitors, it may also cut off funding for potential foes in their embryo stages.”
Because of the recession, it would be very hard for those start-up companies to gain funds and to survive. Those so called “Google Killer” were supposed to be the very potential competitors of Google, but in the downturn, opportunities would be only reserved for those companies who have money on hand.
There would be a long trend for Google to increase its invincibility on search advertising dominance. Now Google’s main barrier of growing is government intervention. It is still monitored by government on the anti-trust authorities. Trouble things always come with success, and technologies are not always the most important part. I believe that the first time people noticed Google’s achievement; Larry Page and Sergey Brin were dealing with those things out of technologies, but marketing, law and policy.