Pitch Presentation: The Art

Bill Reichert said that “Pitching is about understanding what your customer (the investor) is most interested in, and developing a dialog that enables you to connect with the head, the heart, and the gut of the investor.”

The key words to a good pitch are Vision, Problem, Solution, Market size, Monetization, The Real product, The team, Funding and the Utilization of the funds.

So these can be covered under
a. A complete story about your product
b. The players of the story
c. Convince the investors that it is a good investment of funds and a better option to pick from the other investments currently available.
And if you are able to do the above…. You got all the money you want.
So let us go stepwise on how do we cover all this in as few slides as possible:

Vision:
The cover slide, should have all the essentials of the company and the product including the name of the company and product, tag line etc.
This is to make sure that everyone should know what they will see next.

Problem:
Talk about the BIG problem that your product/ idea will solve and there is a need for this solution.
Talk about the size of the opportunity available for this solution.

Solution:
Describe in clear and crisp words what you have for the solution of the problem you described above and who are interested in your solution.
Also add the how your solution fills in a missing link and fits in properly in place.

Gain:
What are the returns or the gains for people who use this product and the ones who invest in this product. Enumerate the gains at least 3-4 in number.

Competitors, market and revenue model:
Convince you are better than the close competitors and have an idea of the market that you will target. You should also have a good idea about the revenue model you will be following.

Contributors:
Talk about the team and how they have contributed to the final product. This slide may come in the front of at the end of the presentation but is a must. It is also advisable to have this slide in the front if you have a contribution from a big player in the field.

Conclusion:
Summary of all that you have already presented.

Other tips:
Do not lie, be confident, be ready to use examples to make the audience understand, be realistic, and to the point!!