MySpace, My Ads

MySpace recently launched its self-serve advertisement platform, called “My Ads”. My Ads allows people put their configured target ads on it. People wonder whether My Ads would come to its “Google Moment”, a term that appears when Google applied its contextual advertising and became more than a great search engine.

There come the following features:

1, Images are allowed to be put onto the ads, including 728×90 or 300×250 pixels format. Facebook launched this kind of ads platform before, but there is no image allowed on those ads.

2, Those ads basically are charged by each visitor’s click, the same way as “Xing”, a platform that connects business people and use employment ads as the revenue source. My Ads also let the advertisers pay less if the ads’ click rate tends to be high.

3, MySpace focus on the target technology in order to create the most efficient advertising way for users. Based on its huge user number and the large amount activities and interactivities, MySpace could judge the users’ preference with 1,200 different ways to categorize each user. Facebook also could target ads, but very limited, only use the preference that set by users themselves.


Website CEOs must keep thinking about taking advantage of their sites’ special values. Facebook has its flexible communication ways and multiply function applications. MySpace has its large amount of user information. Other sites focus on their special fields and aim more accurately. How to make good use of those values and how to build a revenue machine? Let’s go on and see how the My Ads works in the future.